PPC Training

PPC refers to pay-per-click advertising, a model of internet marketing in which advertisers pay a price each time someone clicks their ad. In simple language, it’s a way to buying visits rather than earning them organically.

In PPC training course, you will be able to learn about how advertising on search engines works. After completion of this course, you will be able to place ads in a search engine’s sponsored links so every time a user searches for a keyword relevant to your business offering, he/she will be able to see your ad. Aside from that, you will learn about the most popular PPC advertising platform, Google AdWords which teaches you about placing your business ad in Google’s search engine and other Google properties.

During your 6 weeks/months of PPC training course in Chandigarh, you will be able to receive all guidance and support from the expert digital marketers. The lectures are programmed in such a way that a beginner can grasp them easily with no prior knowledge.

PPC Syllabus

  • Introduction and basics of PPC
  • PPC importance & Benefits
  • Introduction of Google Adwords
  • Other pay-per-click providers
  • Introduction to keywords planner tool
  • PPC keyword research
  • Keyword grouping using broad match, exact match, phrase match, negative match techniques
  • Writing effective ad copy – do’s and don’ts
  • Use of my client center (mcc)
  • Google Adwords account setup and settings
  • Ad extensions Setup
  • Understanding quality score
  • Bid setup
  • Utilizing the display network
  • Working with Adwords toolbox
  • Conversion tracking setup
  • Bid management
  • Keywords management
  • A/B testing – for ads & landing pages
  • Billing report
  • Conversion Tracking – Cost per conversion and revenue tracking etc.
  • Keywords performance reports
  • Ad group performance reports
  • Campaign performance reports